About Us

Conceptualized from a love of Pakistani culture and the passion to preserve the Urdu language amongst future generations, GupShup Books was inspired to help make learning the Urdu fun and easy for little learners. Language is the essence of culture and enriching on so many levels—and these books encourage young readers to fully immerse themselves in the experience. 

Founder of GupShup Books, Novaira, has lived in London, Saudi Arabia, Dubai and is now in the US. Experiencing many different cultures and languages throughout her formative years has given her profound respect and admiration for her own Pakistani heritage. She learned to speak, read, and write Urdu at a young age and hopes to revive that same love for the language in younger generations to come.